Watersports Warehouse 25 Years Old And Still Growing


From kitchen table to purpose built warehouse...

The story began in 1989 on the kitchen table of a small cottage overlooking St Ives Harbour in Cornwall. An idea to bring PADI diver training to the far South West quickly developed into West Cornwall’s premier PADI 5 Star Scuba Diver Training Centre.

One Giant Stride forward to 2014 and our online business sells a vast array of water sports gear for scuba diving, sailing, snorkelling, surfing, kayaking, boarding, swimming, and appeals to a varied range of water sports enthusiasts, both to our online and our ‘walk-in’ customers.

25 years on and we continue to go from strength to strength but my, oh my, how time has changed the business. From those early days of placing adverts months in advance in the ‘small ads’ of special interest and diving magazines and keeping fingers crossed for responses, living in hope. Oh how those crazy days of preparing customer mailings using a lot of paper, cutting out stuff, a lot of glue, a lot of photocopying, and a lot of licking of stamps have changed. Today we control our advertising and promotions with a few clicks of the mouse and now send out regular e-newsletters to selected members of our 100,000+ customers based throughout the UK and Europe.

We’ve never stood still and by continually changing and adapting our business model, from training centre to major online retailer, Watersports Warehouse continues to thrive. The huge product range we’ve developed together with a substantial stock holding means we are able to offer an excellent selection of water sports equipment direct from our base in West Cornwall. Our aim has always been the same, to do the best we can. These days that is providing excellent customer service supported by a solid base of water sports brands, and a wealth of knowledge and experience to aid customers buy the right product and at a competitive price.

Our success has been due to the dedication of our team to continually strive to improve the standard of service we provide. Our advice is often sought by water sports enthusiasts for our knowledge of diving, snorkelling and other water sports. The service previously provided in the scuba diving business is now carried through to our online business with 98% of orders being despatched same day (Monday-Friday) and 98% of all products in stock at any one time, so we are able to despatch orders as soon as they hit our computer screens, figures hard to beat but as always, our aim is to do better.

Even after 25 years we still have lots of fresh ideas and plans, technology and products continue to develop at a great pace so we look to the future with excitement and enthusiasm.